Specialising in VM & Branding for the luxury fashion and beauty industry.

About

Three years of experience at Christian Dior in Retail Design & Visual Merchandising, shaping immersive brand environments and refined storytelling through space and detail.

Skilled as a Creative Coordinator and Branding Specialist, with expertise in delivering elevated visual narratives for luxury retail.

Currently studying Visual Merchandising & Branding at London College of Fashion (UAL), combining industry insight with academic innovation to craft concepts that unite artistry and strategic brand vision.

Design, project management, and installation of counters and retail sites for Dior Parfums across leading UK retailers, delivering spaces that embody the brand’s luxury identity. Each project reflects a seamless integration of creativity, precision, and storytelling to enhance the in-store experience.

Recent Projects

Fenwick Canterbury

Selfridges London

Sephora Bluewater

Experience

London Collage of Fashion

BA Hons, Visual Merchandising & Branding
September 2022 - Present

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Angel’s Face

Creative Coordinator
July 2025 - Present

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Parfums Christian Dior

Retail Design and Visual Merchandising
July 2024 - July 2025

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Christian Dior Couture

Consultant & VM Ambassador
April 2022 - April 2024

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Niippy Studios

Marketing & Branding Advisor
March 2023 - August 2023.

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Fashion Retail Academy

L3 Diploma, Fashion Business & Retail (Distinction)
September 2020 - June 2022

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