Dipity
June, 2022
Dipity is is a project on narration and fascination, acting as a reaction to change.
An embarkment on the enchanting yet chilling history of witchcraft, exploring the complexities that often raise more questions than it answers.
UNITS COVERED: Visual merchandising, Marketing, Brand Design & Development, Buying & Merchandising, Fashion Production & Supply Chain
March, 2023
LOST IN LIMBO
Lost in Limbo, focuses on reinventing society's perspective of waste and forgotten fabrics through fully circular materials and handmade pieces designed by clients through a virtual reality experience.
Influenced by the concept of forgotten fabrics, cherished moments and abandoned clothes in charity shops, Lost in Limbo acts as a platform for clients to reconstruct their past pieces from Christening dresses to favourite tops into revitalised ready-to-wear pieces and accessories. The brand concept was founded on values of renewal, transformation, and untold stories, reducing waste materials, and creating sentimental connections with their own wardrobe to remove the disposability of fast fashion.
June, 2023
Liza Keane, NUDE VS NAKED
A campaign to promote product and storytelling in a narrative voice, encompassing the senses to combine the physical and digital shopping experience whilst referring imagery on the debate of nude vs naked
Clothing is a constant motion moving in a progressive state. Fashion on the other hand, (especially regarding fast fashion), is a radical dynamic, rapidly changing with a perpetual concept of trends, micro-trends, and FAD’s fighting for consumer attention. In 2023 at first glance, nudity might be seen as illusory, the absence of clothing. But it is not the absence of fashion: our bodies are fashioned by ideologies, the dominant system of beliefs, values, and practices within our society that make us prisoners of the assumption of an ideal body.
Vivienne Westwood, vive la cocotte
May, 2023
The final window concept draws inspiration from forbidden fruit to reference The Garden of Eden and a nod to the playful side of female sexuality (an inspiration for the collection). Referencing indulgence and extravagance through overly romanticised florals contrasted with the forbidden and poisonous imagery subverts tradition.
The illusory atmosphere hints there is more than what meets the eye of the beholder, with hidden truths and stories to be told within the design. Being constantly watched and judged by society, the eyes within the window wonder at the inviting world that lies within. Women were seen as objects that needed protecting, much like flowers. The Garden of Eden was a metaphor for the state of innocence with hidden truths, much like the window concept. With no escape from high society, the vines act as a representation of entrapment.
With inspiration for the Vive La Cocotte collection being fashion illustrations as well as the Renaissance period, the photo frame structure plays tribute to this, creating - to an extent - our own renaissance painting.